Have you ever thought about how much the marketing sector can do for a company? Despite its specialized areas – each with its unique role – marketing acts like a production line, coordinating and creating strategic products and services that drive the business forward. 

Marketing encompasses different functions that, in synergy, ensure the system runs smoothly. In creative teams, ideas come to life in vibrant writing, captivating visuals, and innovative concepts. In performance, we monitor data and analyze customer behavior, turning these insights into market opportunities. 

Partnership teams establish connections with other companies, strengthening strategic alliances. The press relations team, in turn, elevates the brand’s presence in major media outlets and protects the company’s reputation, while the events team captivates new audiences, showcasing the value of what the company does. 

Given this structure, is there still any doubt about how essential marketing is? Executives need to see marketing as a critical asset, just as important as finance or logistics. 

Six reasons to strengthen marketing and boost results 

To explain the direct impact marketing can have on value generation, here are clear benefits: 

1. Increase sales: Impactful advertising campaigns, engaging content, and well-targeted promotions attract and convert customers. 
2. Strengthen the brand: Consistent actions build a solid identity and reinforce consumer trust. 
3. Customer relationship: Understanding the audience’s needs allows for the development of personalized products and services. 
4. Competitive advantage: Continuous innovation in products and creative strategies keep the company ahead. 
5. Optimize ROI: A broad vision allows for intelligent investment allocation, maximizing returns. 
6. New market opportunities: Research and trends pave the way for new audiences and regions. 

Marketing navigating the seas of cutting-edge technology 

As a marketing director in a technology company, it is crucial that the sector uses advanced resources, from planning to execution. A study reveal that companies should allocate an average of 20% of their budget to MarTech in the next five years, with an increase to 30% by 2029. 

This highlights the urgency for marketing professionals to leverage this new technological wave to drive innovative ideas, exploring the potential of advanced tools – including generative AI to accelerate initiatives. Additionally, technology enables the acceleration of processing large volumes of data in CRM and significantly enhances the customer experience. 

Marketing: The catalyst for the company’s future 

Finally, strong marketing is the launch engine for success, unlocking opportunities to sustainable growth, customer loyalty, and a solid brand prepared for the transformative future. 

Here are fundamental practices to boost this area: 

1. Empower the team: Invest in qualified professionals, from creation to performance. 
2. Set efficient budgets: Ensure the team has the resources to achieve strategic goals. 
3. Integrate areas: Share challenges and expertise between marketing and other company areas. 
4. Align priorities: Involve marketing in the company’s goals and priority fronts with clients. 
5. Incorporate technology: Provide cutting-edge tools to improve productivity and efficiency.